Together towards a circular future for bed linen

Circular Dreams is an innovative start-up, founded by Beddinghouse, with an ambitious mission: transforming the bed linen chain into a sustainable and circular system. With support and resources from Beddinghouse, but with our own unique identity, we are working towards a future in which textile waste is a thing of the past.

By offering circular products that are no more expensive than new products, we make sustainability accessible to everyone. This is possible by making optimal use of existing resources and processes that are already used in the production of new bed linen.

We invite all brands to join this sustainable movement. With the ultimate goal: to let future generations sleep carefree in a world that we make greener together.

Why action is needed now

Worldwide, the mountain of textile waste grows every year, with an impact that is even visible from space. In the Netherlands alone, 305.1 million kilos of textile waste are produced annually, which amounts to 17.7 kilos per person. Much of this waste consists of high-quality textiles that could easily have been reused. Circular Dreams wants to break this trend and reduce the mountain of textile waste to zero.

The Loop: our circular business model

At Circular Dreams, everything revolves around "The Loop", a unique circular business model in which no piece of bed linen is lost. Through smart recycling and reuse of existing textiles, we ensure that bed linen has a longer lifespan and never ends up on the waste mountain again.

Circular Together: the values ​​behind Circular Dreams

At Circular Dreams, we believe in a world where textile waste is a thing of the past. Our core values ​​are the foundation of everything we do: from awareness to action, and from reuse to innovation. By working together with consumers and brands, we are building a sustainable future where your bed linen becomes a valuable resource.

Positive change

Circular Dreams creates awareness among consumers about the impact of their textile waste.

Join hands

Everyone can hand in bed linen at Circular Dreams. All bed linen deserves a second life.

Circularity

Circular Dreams sells vintage products and recycles the rest into new textiles.

Sustainability

Together with Circular Dreams you can reduce the impact of bed linen on the environment.

The three categories of bed linen at Circular Dreams

Used Returns
Products returned because the color, size or packaging is not as expected are given a second chance. After a thorough quality control, these items are professionally washed, steamed and packed, ready for reuse. This is your lucky one!

Imperfectly Perfect
Returns with minor manufacturing defects, such as weaving errors, will be repaired in our sewing studio. These items retain their quality and will find their way to a new owner.

Vintage
Used bed linen that consumers return via our take-back system is professionally cleaned and prepared for sale again. This process strengthens the circular collaboration between consumers, retailers and brands.

The road to a circular textile future

The future: textiles reinvented with circular yarn

One of the main goals of Circular Dreams is the development of circular yarn, a solution that makes textiles truly circular. Less than 1% of collected textiles are currently recycled into new textiles, but we are determined to change this. Through advanced technologies and strong collaborations, we want to realize a chain in which old textiles form the basis for new products. In this way, we complete the circle and minimize waste.

Our approach: thinking big for structural impact

At Beddinghouse and Circular Dreams we believe that sustainable entrepreneurship goes beyond small initiatives. We focus on large-scale, integrated solutions to structurally reduce the textile waste mountain. By working together with partners and consumers, we take an active role in the transition to a circular economy. This is not only necessary, but also inspiring: it offers a vision of a future in which textiles never become waste again.

Circular Dreams is a cross-brand and industry-wide re-commerce platform and, in addition to the Bedding House brands, collaborates with various bed linen brands that share the mission of Circular Dreams and Bedding House.